MEDIA LITERACY EDUCATION TOOL FOR KNOWLEDGE SOCIETY

The availability of Various media channels provides We world population with opportunities to identify and gain essential knowledge on different life and professional aspects. The use of media literacy education to create a knowledge society has been an area of debate among researchers and professionals in the industry. Appropriate tools on media literacy and education have led to more information acquisition and knowledge development in societies. According to Hobbs and Moore (2013), the growth of a knowledge society has been supported by governments, nongovernmental organizations and information generation institutions that have collaborated to deliver ideal media content to different population groups. On the other hand, use of technology, formal education curriculums and social groups have been considered major determinants in developing a knowledge society. The poor association of selected media education programs and the targeted audience is a reason for low penetration levels in regions that are highly populated by young people. Despite such obstacles, proper media literacy programs have supported the growth of knowledge among individuals through appropriate utilization of available channels and sources of information. The research on this topic will analyze the role of media education literacy in promoting knowledge acquisition and development. Specific media education programs aimed at knowledge development will be reviewed to support the rationale and objectives for this inquiry. First hand data will be collected among the sampled institutions and experts involved in different levels of administering media education programs to the public. The findings and reports from this inquiry will aid governments and other relevant organizations to design appropriate programs will increase knowledge growth and development among different sections of the population.