Social-Cognitive Factors Influencing Household Decisions to Grow Orange-Fleshed Sweet Potato in Uganda

被引：4
|
作者：
Sulaiman, Ndaula [1 ]
Haroon, Sseguya [2 ]
Frank, Matsiko [1 ]
机构：
[1] Makerere Univ, Coll Agr & Environm Sci, Dept Extens & Innovat Studies, Box 7062, Kampala, Uganda
[2] Int Inst Trop Agr, Dar Es Salaam, Tanzania
来源：
JOURNAL OF AGRICULTURAL EXTENSION | 2020年 / 24卷 / 01期
关键词：
Orange-fleshed sweet potato; social approval; Uganda;
D O I：
10.4314/jae.v24i1.1
中图分类号：
S3 [农学（农艺学）];
学科分类号：
0901 ;
摘要：
This study examined the role of social-cognitive factors in farmers' decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p <= 0.001). Overall, decision-makers' subjective norms and control beliefs were found to be significant mediators (p <= 0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato.
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页码：1 / 12
页数：12
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