Explaining the national cultural distance paradox

被引:300
作者
Brouthers, KD [1 ]
Brouthers, LE
机构
[1] Univ E London, Strateg & Int Management Dept, London E15 4LZ, England
[2] Univ Texas, Div Management & Mkt, San Antonio, TX 78285 USA
关键词
D O I
10.1057/palgrave.jibs.8490944
中图分类号
F [经济];
学科分类号
02 ;
摘要
Past studies of the relationship between national cultural distance and entry mode choice have produced conflicting results. Some scholars find cultural distance associated with choosing wholly owned modes; others find cultural distance linked to a preference for joint ventures. in this paper we provide both theoretical and empirical evidence to explain the discrepant findings and thus, help to resolve the national cultural distance paradox.
引用
收藏
页码:177 / 189
页数:13
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