A Preliminary Analysis on the Connections between Technology Orientation, Organizational Learning, Market Conditions, and Growth of Small and Medium Size Hotels in Peninsular Malaysia

This paper presents a preliminary analysis on the interface of Technology Orientation, Organizational Learning, Market Conditions, and Growth of small and medium size hotels in Peninsular Malaysia. To test the hypotheses, 254 completed questionnaires from hotel representatives at managerial level were analyzed using regression analysis. Regression analysis results indicate that Technology Orientation has significant relationship with growth / performance of small medium hotels while Market Conditions has an enhancing effect on Technology Orientation. The role of Organizational learning as mediator in the relationship between Technology orientation with Growth was also confirmed. Implications of the findings are discussed at the end of the paper. (C) 2016 Published by Future Academy www.FutureAcademy.org.uk