ONLINE SHOPPING PROFILES WITHIN EUROPEAN COUNTRIES DURING THE COVID-19 PANDEMIC

被引：0

作者：

Ghita, Simona Ioana ^{[1
]}

Saseanu, Andreea Simona ^{[2
]}

Gogonea, Rodica-Manuela ^{[1
]}

Grosu, Raluca Mariana ^{[2
]}

机构：

[1] Bucharest Univ Econ Studies, Fac Econ Cybernet Stat & Informat, Dept Stat & Econometr, Romana Sq 6, Bucharest 010374, Romania

[2] Bucharest Univ Econ Studies, Fac Business & Tourism, Dept Business Consumer Sci & Qual Management, Romana Sq 6, Bucharest 010374, Romania

来源：

TRANSFORMATIONS IN BUSINESS & ECONOMICS | 2022年 / 21卷 / 02期

关键词：

e-commerce; online shopping; online shopping profile; behavioural patterns; COVID-19; pandemic; INNOVATION; BUSINESS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper aims to highlight online shopping profiles within different European countries, most members of the European Union, before and during the COVID-19 pandemic, considering both demographic and economic characteristics. The analysis carried out on six relevant variables (Age-group, Gender, Occupation status, Formal education level, Income, Residence area) allowed the determination of five clusters, each with its particular online shopping profiles. The results outline that the share of individuals using the Internet in the purchase of goods and services experienced an increase in 2020 compared to 2019, both across the analysed countries and at the level of each cluster. Aiming at highlighting the modelling of online shopping profiles in 2020, compared to 2019, the study reveals the same number of clusters, but with slightly different compositions and profiles.

引用

页码：21 / 40

页数：20

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