Identifying the key factors influencing sustainable tourism in Bangladesh: A Quantitative Analysis

The purpose of this research is to assess the potentials of Bangladesh in becoming one of the major sustainable tourism destinations of the world. Bangladesh - the land of unique natural beauties like the Sundarbans, Cox's Bazar, Sylhet, Hill tracts areas - is a country lying at the apex of the Bay of Bengal and sharing its borders with India and Myanmar. Sustainable tourism is about focusing and adapting principles developed to ensure the long-term growth of environmental, economic, and socio-cultural aspects of the tourism industry. In this research, the authors will collect data by conducting questionnaire survey on tourists, both domestic and international, who have visited any of the tourist destinations of Bangladesh at least once in their lifetime and by analyzing the survey data, authors will try to identify the salient factors that can make Bangladesh a sustainable tourism destination. The main focus of this research paper will be showing the impact of different variables of tourism industry in developing Bangladesh as a sustainable tourism destination. By identifying the factors, authors will then expand the scope of the research even further and will try to recommend possible solutions that can ensure the proper utilization of each of those factors in order to remove the hindrances from the way of making Bangladesh a sustainable tourism destination.