MODELLING THE SERVICE VALUE CHAIN FOR SMART CITY

With the development of Smart Cities, a large amount of service entities has been involved in the service chain. Each service entity can play different roles in different contexts, and the value co-creation between service providers and service users becomes more and more complex. In order to understand the value co-creation in Smart Cities, it is important to model the value chain of smart services. Furthermore, understanding the service value co-creation process is critical to the stakeholders in Smart City. Therefore, this paper proposes an approach to model the service value process. By applying the approach to a real-world use case of smart mobility, we can see that our model can not only provide an overall modelling view to the service value process, but can also specify the possible role changes inside the value process. The modelling results further indicate that the proposed model can be used to discover new services and value propositions in Smart City.