Effect Factors and Implementation of Image Communication of Public Figures

In the background of media convergence, the image of the public figures is not only important to the public figures, but also closely related with social public interests. The negative effect resulted from the crisis of Chinese public figures'image communication, are increasingly highlighting the need of the public figures'image communication and its study. Domestic study of public figures is not common, this article constructs the basic theoretical framework of the public figures'image communication by analyzing the effect factors, the route of communication and its realization. This article examined the public figures'image communication from the perspective of crisis communication, and then accordingly put forward the countermeasures. It has important theoretical and practical significance to make the public figures play better performance so as to create a positive, healthy, civilized and orderly social environment which has good interaction between the public figures and the public.