Quantity or quality? The professionalization of social media communication in Portugal and Germany: A comparison

被引：5

作者：

Linke, Anne ^{[1
]}

Oliveira, Evandro ^{[1
,2
]}

机构：

[1] Univ Leipzig, D-04109 Leipzig, Germany

[2] Univ Minho, P-4719 Braga, Portugal

来源：

PUBLIC RELATIONS REVIEW | 2015年 / 41卷 / 02期

关键词：

PR; Social media; Professionalization; Communication management; Survey; International;

D O I：

10.1016/j.pubrev.2014.11.018

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between activity and professionalization. (C) 2014 Elsevier Inc. All rights reserved.

引用

页码：305 / 307

页数：3