Introduction of New Ornamental PBR Plants; Benefits and Strategies

End point royalties for ornamental plants, agriculture and turf are widely utilised. Could the introduction of end point royalties also be a boon for the Australian cut flower and foliage industry? End point royalties coupled with good distribution methods, good plants, and having the right partners has allowed many large breeding companies to maximise royalties for new innovative plants worldwide. Breeding new plants is time consuming, and testing them can even be more so, subsequently it is important to maximise the income from each new introduction. So what are some of the best ways to do that? But just as importantly, why should growers embrace PBR plants; what are the benefits aside from the lucrative financial benefits? With so many new PBR plants introduced each year, why do only a small number truly become successful, and what should we be looking for in new plants including Protea. A case study shows how one very successful plant has made it around the world.