Using theory to enhance technology transfer and diffusion of innovations

被引：0

作者：

Zimmerman, Don ^{[1
]}

Yohon, Teresa ^{[1
]}

Stapel, Linda ^{[1
]}

机构：

[1] Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA

来源：

2007 IEEE INTERNATIONAL PROFESSIONAL COMMUNICATION CONFERENCE | 2007年

关键词：

diffusion of innovations; technology transfer;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In our article and presentation, we explore how communication science uses empirical testing to evaluate theories and illustrate how testable theories can be of value to technical communication practitioners and researchers. We then illustrate key concepts using Rogers' research on diffusion of innovations and technology transfer. We discuss how technical communication practitioners can use communication theories to guide the development of communication plans and produce communication messages. We close by discussing how technical communication researchers can use theory to guide their research and illustrate the need to advance communication theories.

引用

页码：467 / 471

页数：5