Study on the Optimization Strategy of Ice and Snow Sports Industry in Heilongjiang Province from the Sustainable Development

The development of ice and snow sports industry in Heilongjiang Province has unique geographical advantages, with rich ice and snow sports culture. In order to improve the competitiveness and sustainable development of the ice and snow sports industry in Heilongjiang Province, this paper aims at the lack of scientific coordination, the disconnection between supply and demand, the lack of infrastructure, the lack of professional personnel and the weak awareness of environmental protection, the imperfect management level and service quality, the lack of safety protection measures, the constraint bottleneck of ambiguous brand characteristics, and puts forward the strategies.