The Impact of Agricultural E-commerce Website Quality on Consumers' Perceived Risk and Purchase Intention

被引：0

作者：

Cao, Yu ^{[1
]}

Tang, Tieshan ^{[1
]}

Cui, Shufen ^{[1
]}

Hu, Liubo ^{[1
]}

机构：

[1] Wuhan Donghu Univ, Wuhan, Peoples R China

来源：

2014 2ND INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2014), VOL 29 | 2014年 / 29卷

关键词：

Agricultural products; Electronic commerce; Website quality; Purchase intention; Perceived risk;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The willingness of consumers to buy directly affect the success of the e-commerce transactions, in the process a of gricultural products e-commerce development, consumer purchase intention has a very important role. In order to analyze and discuss the main factors affecting electronic commerce willingness to buy fresh produce, to study the characteristics of China's e-commerce consumer behavior models and fresh agricultural e-commerce, mainly through the spss data analysis techniques, build consumer willingness to buy fresh produce factors of e-commerce model, based on site quality point of view, put forward some suggestions to strengthen the agricultural e-commerce website construction.

引用

页码：24 / 26

页数：3

共 7 条

[1] Consumer need for tactile input - An internet retailing challenge [J].