A thematic analysis of Instagram's gendered memes on COVID-19

被引：8

作者：

Al-Rawi, Ahmed ^{[1
]}

Siddiqi, Maliha ^{[1
]}

Li, Xiaosu ^{[1
]}

Vandan, Nimisha ^{[2
]}

Grepin, Karen ^{[2
]}

机构：

[1] Simon Fraser Univ, Sch Commun, Schrum Sci Ctr K 9653, Burnaby, BC V5A 1S6, Canada

[2] Univ Hong Kong, Li Ka Shing Fac Med, Sch Publ Hlth, Hong Kong, Peoples R China

来源：

JOURNAL OF VISUAL COMMUNICATION IN MEDICINE | 2021年 / 44卷 / 04期

关键词：

Memes; COVID-19; social media; public health; Instagram; REPRODUCTIVE HEALTH; ONLINE; MASCULINITY; CARE;

D O I：

10.1080/17453054.2021.1941808

中图分类号：

R8 [特种医学]; R445 [影像诊断学];

学科分类号：

1002 ; 100207 ; 1009 ;

摘要：

We investigate the gendered use of Instagram memes on COVID-19 using a mixed-analysis approach. We find that memes referencing women are mostly related to community support and healthcare, which often express gratitude for frontline workers, while the majority of memes on men refer to news and promotion as well as suffering due to the high death rates and other financial hardships. As for sexual and gender minorities, memes mostly mention community support similar to the case of the memes referencing women. We argue that internet memes offer insight into ongoing trends in the public's perceptions of pandemics, and they should be further examined because they often communicate vital information on gender groups and public health.

引用

页码：137 / 150

页数：14

共 78 条

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