Opportunity is Hidden in Plain Sight

被引：0

作者：

Johnson, Royce W., Sr. ^{[1
]}

机构：

[1] Kinet Concepts Inc, San Antonio, TX 78249 USA

来源：

2009 ANNUAL INTERNATIONAL CONFERENCE OF THE IEEE ENGINEERING IN MEDICINE AND BIOLOGY SOCIETY, VOLS 1-20 | 2009年

关键词：

D O I：

10.1109/IEMBS.2009.5333493

中图分类号：

R318 [生物医学工程];

学科分类号：

0831 ;

摘要：

All innovations must deliver on a customer value space to be successful. However, the word "innovation" literally means "new value": so how can an innovation deliver on a value space that does not yet exist, at least as far as the customer can perceive it? The dilemma is rooted in the fact that the customer has a latent demand that they themselves cannot perceive but which the innovator must perceive. There are many examples of success in overcoming this dilemma, the iPod, the cardiac stent, or the Black Berry, so obviously it can be done. The question is: how?.

引用

页码：5599 / 5601

页数：3