Selecting an Institution of Higher Education: A South African Case

被引:0
作者
Grundling, Jan P. [1 ]
Steynberg, Lizl [1 ]
de Jager, Johan [1 ]
Ekwulugo, Frances [2 ]
机构
[1] Tshwane Univ Technol, Pretoria, South Africa
[2] Univ Westminster, London, England
来源
BEYOND BORDERS: NEW GLOBAL MANAGEMENT DEVELOPMENT CHALLENGES AND OPPORTUNITIES | 2007年 / 16卷
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中图分类号
F [经济];
学科分类号
02 ;
摘要
Institutions of higher education are facing increasing market and financial pressures in an ever more competitive and global educational environment. In this highly competitive environment, students have become more discriminating in their selection of choosing an institution of higher education. This paper focuses on the criteria used by the student to decide on a particular institution of higher education as preferred choice. Based upon a quantitative and qualitative approach, this research clearly reveals that three decision-making criteria primarily determine the respondents' choice of an institution of higher education in South Africa.
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页码:781 / +
页数:3
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