Value co-creation as a determinant of success in public transport services A study of the Swiss Federal Railway operator (SBB)

被引:112
作者
Gebauer, Heiko [1 ]
Johnson, Mikael [2 ,3 ]
Enquist, Bo [2 ,4 ]
机构
[1] Eawag Swiss Fed Inst Aquat Sci & Technol, Innovat Res Util Sectors, Dept Innovat Res Util Sectors Cirus, Dubendorf, Switzerland
[2] Karlstad Univ, Serv Res Ctr, Fac Econ Commun & IT, Karlstad, Sweden
[3] Karlstad Univ, SAMOT Serv & Mkt Oriented Transport Res Grp, Karlstad, Sweden
[4] Karlstad Univ, CTF Serv Res Ctr, Karlstad, Sweden
来源
MANAGING SERVICE QUALITY | 2010年 / 20卷 / 06期
关键词
Rail transport; Switzerland; Value chain; Customer orientation; Critical success factors; Service delivery; DOMINANT LOGIC; COPRODUCTION; TECHNOLOGIES; EXPERIENCE; PARTICIPATION; CONSUMER; DELIVERY;
D O I
10.1108/09604521011092866
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Purpose - This paper seeks to utilise Prahalad's five activities of co-creation (customer engagement, self-service, customer involvement, problem-solving, and co-design) to explore how value co-creation occurs in the context of a public-transport service provider. Design/methodology/approach - The paper is based on a single qualitative case study of the Swiss federal railway operator (SBB). Findings - The findings enrich understanding of value co-creation by showing that the case firm is not merely a value facilitator, but has increasingly become a value co-creator through the five co-creation activities noted above. Organisations should take a comprehensive view of value co-creation if they are to exploit its full strategic potential. Research limitations/implications - The study is a single case study with a focus on the supplier perspective. Practical implications - Public-transport operators should facilitate the active participation of customers in designing and implementing their processes and systems. Rather than relying on knowledge about the customers, customer-relationship management should be based on knowledge of the customers (that is, the knowledge that customers possess). Originality/value - The paper provides a comprehensive framework to help organisations manage the value co-creation process. The study shows that a public-transport service provider is not restricted to making value propositions, but can actively influence and assist customers in their fulfilment of value-co-creation.
引用
收藏
页码:511 / 530
页数:20
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