About Development Strategy for Chinese Medium & Small-sized Private Express Enterprises

At present, the sino-courier service has shifted into the age of "meager profit" from age of "excessive profit". Except the national post (EMS); foreign-funded express delivery; joint ventures and state-owned non-mail delivery, private courier service gains increasing development with the competitive price and flexible service. This article first analyzes the current status of Chinese private courier business, explores the competition model, service products and sales channel of Chinese private courier business, and puts forward the following solutions to the bottlenecks it has encountered: hammer out company strategy development plan from the perspective of supply chain; upgrade service quality and create self-owned courier brand; achieve specialized development based on market partition concept; seek competitive edge for sustainable development.