New product development strategies for Hong Kong manufacturing industries

被引:0
|
作者
Yam, RCM [1 ]
Chin, KS [1 ]
Tang, EPY [1 ]
机构
[1] HONG KONG POLYTECH UNIV,DEPT BUSINESS STUDIES,HONG KONG,HONG KONG
关键词
D O I
10.1002/(SICI)1522-7111(199622)6:3<233::AID-HFM3>3.0.CO;2-B
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
The new product development strategies for Hong Kong manufacturing industries were reviewed through surveys and interviews with special emphasis on the application and adoption of the Time-to-Market (TTM) concepts in Hong Kong. The study results imply that the majority of the Hong Kong manufacturers need to go through a substantial strategic change in order to sustain their competitiveness in the rapidly changing world market. The corporate focus should be changed from the low-cost manufacturing biased to the high-quality, customer-based and marketing/technology integrative emphasis. (C) 1996 John Wiley & Sons, Inc.
引用
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页码:233 / 241
页数:9
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