The effectiveness of life-cycle pricing for consumer durables

被引：1

作者：

Grimmer, Martin ^{[1
]}

Miles, Morgan P. ^{[2
]}

Polonsky, Michael Jay ^{[3
]}

Vocino, Andrea ^{[3
]}

机构：

[1] Univ Tasmania, Hobart, Tas 7001, Australia

[2] Univ Tennessee, Coll Business & Global Affairs, Martin, TN 38238 USA

[3] Deakin Univ, Burwood, Vic 3125, Australia

来源：

JOURNAL OF BUSINESS RESEARCH | 2015年 / 68卷 / 07期

关键词：

Environmental consumer behavior; Life-cycle pricing; Time orientation; Green policy; TIME PERSPECTIVE; MODERATING ROLE; ORIENTATION; INTENTIONS; ATTITUDES; BEHAVIOR; VALUES; COST;

D O I：

10.1016/j.jbusres.2015.02.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This quasi-experimental study examines consumer reactions to including projected energy and carbon costs in print ads for a TV, using an online survey of 2566 Australian consumers. This study determines whether consumers' temporal orientation (past vs. future) moderates these reactions. Participants rate ads that include both energy and carbon costs as the most useful for buying a TV and as having higher perceived value. However, this fact does not affect likelihood of purchase. Participants with a high temporal orientation to the past react less favorably to ads that include carbon costs. This study shows that informing consumers about life-cycle costs does not substantially affect purchase decisions for durable goods but affects perceptions of value and usefulness of pricing information in ads. (C) 2015 Elsevier Inc. All rights reserved.

引用

页码：1602 / 1606

页数：5

共 28 条

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