Operant Behavioral Economics

被引:29
|
作者
Foxall, Gordon R. [1 ]
机构
[1] Cardiff Univ, Cardiff Business Sch, Cardiff, S Glam, Wales
关键词
NEURAL SYSTEMS; REINFORCEMENT; LAW; CONSUMPTION; SIMULATION; PATTERNS; DEMAND; VALUES; CHOICE; MOLAR;
D O I
10.1002/mde.2712
中图分类号
F [经济];
学科分类号
02 ;
摘要
The aims of this special issue are to introduce managerial economists to a school of behavioral economics they may not yet have encountered by way of accounts by leading researchers of its basic tenets, methods, and applications. This overview introduces the papers by setting them in the context of the development of operant behavioral economics. Copyright (C) 2015 John Wiley & Sons, Ltd.
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页码:215 / 223
页数:9
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