What drives green persistence intentions?

被引：30
作者：
Wu, Hung-Che [1 ]
Cheng, Ching-Chan [2 ]
机构：
[1] Sun Yat Sen Univ, Nanfang Coll, Business Sch, Guangzhou, Guangdong, Peoples R China
[2] Taipei Univ Marine Technol, Dept Food & Beverage Management, Taipei, Taiwan
来源：
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS | 2019年 / 31卷 / 01期
关键词：
Green experiential satisfaction; Green co-creation; Green need for cognition; Green persistence intentions; VALUE CO-CREATION; CUSTOMER SATISFACTION; BEHAVIORAL INTENTIONS; PERCEIVED VALUE; EXPERIENTIAL QUALITY; EMPIRICAL-ANALYSIS; SERVICE QUALITY; AUTHENTICITY PERCEPTIONS; FINANCIAL PERFORMANCE; CORPORATE IMAGE;
D O I：
10.1108/APJML-01-2018-0013
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Purpose The purpose of this paper is to explore the structural relationship between green persistence intentions and their seven drivers - green authenticity, green perceptual evaluation, green co-creation, green experiential memorability, green experiential satisfaction, green passionate love and green need for cognition in a green hotel context. Design/methodology/approach The data used in this study were based on a sample of 589 customers staying at one green hotel in New Taipei City of Taiwan. The predicted relationship was tested using the structural equation modeling and the hierarchical regression analysis. Findings The results indicate that green perceptual evaluation, green co-creation and green experiential memorability influence green experiential satisfaction. Green passionate love is influenced by green experiential satisfaction. Green need for cognition moderates the effect of green experiential satisfaction on green persistence intentions. Green persistence intentions are influenced by green experiential satisfaction and green passionate love.
引用
收藏
页码：157 / 183
页数：27
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