The Romanian buyer perception on e-commerce study of the impact of e-commerce on Romanian buyer

被引：0

作者：

Lupu, L. M. ^{[1
]}

Teodoreanu, I. ^{[1
]}

机构：

[1] Gh Asachi Tech Univ Iasi, Iasi, Romania

来源：

MANAGEMENT OF TECHNOLOGICAL CHANGES, BOOK 1 | 2007年

关键词：

perception/point of view; e-commerce; site (virtual store);

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper focuses on e-commerce subject taking into consideration the Romanian buyer perception regarding on-line transactions. The behavior and interest of clients towards the purchasing of products sold in virtual shops was studied by making a serious inquiry based on a questionnaire which focuses on multiple aspects: the ways of distributing the information in e-commerce, the ways of purchasing on-line, site assessments. The analysis of these points was done based on the answers of 97 subjects.

引用

页码：517 / 524

页数：8