Development Status and Reform Pattern of Ecotourism Management

Eco-tourism is the emerging form of tourism rapidly developing, but also a hot topic in the current tourism industry. 1999 is the Year of Ecotourism which China National Tourism Administration regulates. Global experts predict that eco-tourism heat will rise in the world of moving towards protected areas, close to nature as the theme. It is ecstatic that China's tourism industry is facing a rare opportunity, but we must attach great importance to the problem of the recent and long-term harm caused by tourism to the environment. Especially now under the banner of eco-tourism, some people actually did do damage to the environment. Therefore, we must study on the true meaning of eco-tourism, with China's reality, to formulate laws and regulations and management measures for eco-tourism. With these to protect our natural landscape and cultural heritage, we can make tourism a sustainable green industry.