Exploring customers' attitudes to the adoption of robots in tourism and hospitality

被引：44

作者：

Abou-Shouk, Mohamed ^{[1
,2
]}

Gad, Hesham Ezzat ^{[2
]}

Abdelhakim, Ayman ^{[2
]}

机构：

[1] Univ Sharjah, Coll Arts Humanities & Social Sci, Sharjah, U Arab Emirates

[2] Fayoum Univ, Fac Tourism & Hotels, Al Fayyum, Egypt

来源：

JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY | 2021年 / 12卷 / 04期

关键词：

Robots; Egypt; Hotels; Customer attitudes; Adoption; Travel agencies; TECHNOLOGY ACCEPTANCE MODEL; SERVICE ROBOTS; INTENTION;

D O I：

10.1108/JHTT-09-2020-0215

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose This study aims to explore the factors affecting customers' attitudes to the adoption of robots in hotels and travel agencies. Design/methodology/approach Structural equation modelling was used to test the extended technology acceptance model based on data collected from 570 customers of hotels and travel agencies. Findings The findings revealed that hotel customers have more positive attitudes to service robots than their peers in travel agencies. Originality/value This research contributes to the literature on robots in tourism and responds to the call to investigate customers' attitudes to the adoption of robots in developing countries.

引用

页码：762 / 776

页数：15

共 48 条

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Abou-Shouk M., 2019, 9 ADV HOSPITALITY TO, P132

[2]

Abou-Shouk M.A., 2016, INT J SOC BEHAV ED E, V10, P652

[3]

Abou-Shouk M.A., 2012, Investigating e-commerce adoption in small and medium-sized tourism enterprises: a case of travel agents in Egypt

[4] Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents [J].