Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages

被引：44

作者：

De Meulenaer, Sarah ^{[1
]}

De Pelsmacker, Patrick ^{[2
,3
]}

Dens, Nathalie ^{[2
,4
]}

机构：

[1] Univ Antwerp, Fac Appl Econ, Dept Mkt, B-2020 Antwerp, Belgium

[2] Univ Antwerp, Fac Appl Econ, Dept Mkt, Mkt, B-2020 Antwerp, Belgium

[3] Univ Ghent, Fac Econ & Business Adm, Dept Mkt, B-9000 Ghent, Belgium

[4] Antwerp Management Sch, Antwerp, Belgium

来源：

JOURNAL OF ADVERTISING | 2015年 / 44卷 / 02期

关键词：

HIV-PREVENTION INTERVENTIONS; PARALLEL PROCESS MODEL; COLLEGE-STUDENTS; APPEALS; LOCUS; WARNINGS; HOFSTEDE; CULTURES;

D O I：

10.1080/00913367.2015.1018465

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In a sample of Belgian and Irish participants, we examine the impact of individual differences in uncertainty avoidance, anxiety, and chance belief on the processing of health risk messages. We test a model based on the extended parallel processing model (EPPM) using multigroup comparisons in structural equation modeling (SEM). Groups differing in chance belief process health risk messages in a similar way. Perceived efficacy determines message outcomes more strongly for low-anxiety and low-uncertainty-avoidance groups. Perceived threat has a stronger impact on fear for high-anxiety individuals, while it has a stronger impact on message acceptance for low-anxiety individuals.

引用

页码：114 / 125

页数：12

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