Literary criticism in the Mass Media is affected by social and cultural changes in the society, which leads to new forms and methods of analysis and new ways to influence the audience. The article summarizes the research of the modern Media criticism, highlighting the opaqueness of the methodology, the criticism types having been transformed, stylistic subjectivity and genre verification of the criticism. Different directions of criticism, such as Media criticism, cinema criticism, literary criticism, theatre and music criticism are undergoing common processes of Media texts transformations that span around names, topics and events, relevant in the communicative discourse, rather than around the analysis of artistic process. Moreover, the analytical component of the statements shrinks, while the interpretative part, subjective evaluation of art and information loosely related to art expands. The article analyzes the manuscript of representatives of scientific schools in the sphere of Media criticism of Belgorod State University and of Belarusian State University (Minsk), based at journalism departments, that have been exploring the process of literary criticism transformations for many years. The research is based on the analysis of articles and books, comparative approach, theoretical consolidation of the results of exploration of literary criticism.
