Visual Communication and Cognition in Everyday Decision-Making

被引：5

作者：

Jaenichen, Claudine ^{[1
,2
]}

机构：

[1] Chapman Univ, Graph Design, Orange, CA 92866 USA

[2] Chapman Univ, Art Dept, Orange, CA 92866 USA

来源：

IEEE COMPUTER GRAPHICS AND APPLICATIONS | 2017年 / 37卷 / 06期

关键词：

computer graphics; computer graphics applications; graphic design; health risk communication; information design; visual communication;

D O I：

10.1109/MCG.2017.4031060

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

Understanding cognition and the context of decision-making should be prioritized in the design process in order to accurately anticipate the outcome for intended audiences. A thorough understanding of cognition has been excluded from being a part of foundational design principals in visual communication. By defining leisure, direct, urgent, and emergency scenarios and providing examples of work that deeply considers the viewer's relationship to the design solution in context of these scenarios allows us to affirm the relevancy of cognition as a design variable and the importance of projects that advocate public utility. © 2017 IEEE.

引用

页码：10 / 18

页数：9

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