Strategic thinking of the internationalization of private enterprise (IPE) of Taizhou

With the development of globalization and China's WTO accession, private enterprises in Taizhou City in China have grown gradually and rapidly on the international road. But these private enterprises still have to face the internal challenges in many aspects such as the strategy, management, technology, talents, brand building and so on. Besides, there are also lots of external restrictions like the policy, resource, etc. This paper investigates that, if private enterprises in Taizhou City want to develop successfully on the. internationalization, certain strategies should be considered: set up specific international strategy; reform property relations and management modes, which should based on the innovation and evaluation and emphasis on the international brand building; besides, also have to make the internationalization of talents comes true. At the same time, these private enterprises require the support and help from government.