The role of attribute non-attendance on consumer decision-making: Theoretical insights and empirical evidence

This article reviews recent research on consumer decision-making in choice modeling with emphasis on the issue of attribute non-attendance, from 2005 to 2021. The aim of this study is threefold. First, to present the theoretical background on the decision -making process related to the use of heuristics, with a focus on attribute non-attendance. Second, to examine the econometric techniques for dealing with this issue, and to develop a classification scheme by standardizing language and notation. Third, to provide a structured review organizing earlier research on attribute non-attendance behavior, concerning its impacts on willingness to pay measures. The comprehensive comparison of the literature shows that the applications in environmental and health economics fields are likely to present more problematic non-attendance rates, especially for the monetary attribute, than in other fields. Moreover, many of the reviewed studies show a decrease in the willingness to pay measures, and only four articles find similar values when accounting for attribute non-attendance.(c) 2022 Economic Society of Australia, Queensland. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).