Academic use of ICTs at universities: Teaching innovation in communication and art

As training agents for future professionals in all fields of knowledge, universities must face the challenge of using new information and communication technologies. The reflective and constructive use of ICTs allows the development and implementation of methodological strategies in virtual teaching environments, promoting a new attitude towards learning among students. The purpose of this paper is to share an experience of implementing an innovative teaching technique in the field of communication and art at a university. This educational project was carried out over the course of three academic years, making didactic use of ICTs and academic use of social networks. This research has highlighted the importance of digital competence and teacher creativity in this process, as well as the motivation and interest shown by students in the integration and use of these technological tools in university education.