Digital Technology, Online Communities and New Ways of Reading What's Happening in Argentina's Youth Publishing Field?

The youth publishing field is one of the fastest growing in sales and publications in the world, and also in Argentina in the last years. Parallel to this phenomenon, technological advances have modified reading and writing practices, especially among young people: Platforms dedicated to literature, huge virtual communities of readers and new mediators of reading on networks, such as BBB (bloggers, booktubers and bookstagrammers), make up this novel map.The sector has perceived these new experiences by incorporating strategies to capitalize on them. This paper proposes an approach to this editorial configuration that emerges in the youth sector with emphasis on new actors and promotional actions. The statements in this article are based on a qualitative methodological approach, from an analysis of fieldwork at events such as book fairs, as well as in-depth interviews with members of the BBB community, references in the youth publishing sector and young readers who consume both: books and BBB.