The Effect of Digital Skills on Technology Acceptance of Food Delivery Mobile Application

被引:2
作者
Luthfia, Amia [1 ]
Ramadanty, Sari [1 ]
Anita, Tiurida Lily [2 ]
Zulkarnain, Arif [2 ]
Ridzuan, Abdul Rauf [3 ]
机构
[1] Bina Nusantara Univ, Mkt Commun Program, Commun Dept, Jakarta, Indonesia
[2] Bina Nusantara Univ, Hotel Management Dept, Jakarta, Indonesia
[3] Univ Teknol MARA UiTM, Fac Commun & Media Studies, Cawangan Melaka, Malaysia
来源
3RD INTERNATIONAL CONFERENCE ON CYBERNETICS AND INTELLIGENT SYSTEMS (ICORIS 2021) | 2021年
关键词
digital skills; technology acceptance; mobile application; food delivery application; digital literacy;
D O I
10.1109/ICORIS52787.2021.9649587
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The Coronavirus (Covid-19) has infected more than 14 million citizens in 216 countries in the world including Indonesia. The Covid-19 pandemic made the Indonesian government apply mobility restriction and social distancing to their citizens. Due to fulfilling the various needs of the community, especially food needs (culinary) because of the mobility restriction, food delivery application becomes the solution and can help culinary entrepreneurs. As the food delivery application is an ICT product, the users are necessary to possess digital skills to operate and utilize it. This research measured the influence of digital skills on the acceptance of food delivery mobile applications. This study showed that users digital skills effect the acceptance of food delivery mobile application of 27.3% Communication skills have the highest influence on food delivery apps acceptance and the highest score among the five digital skills dimensions. Moreover, users' security and technical skills were lower than other skills, the mobile application developer should make it more secure and easy to use to increase acceptance of the application.
引用
收藏
页码:238 / 242
页数:5
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