Analytical Insight into the Use of Techniques Promoting Creativity in the Creative Industries

In the current turbulent and rapidly changing business environment, creativity has a pivotal role to play in management and business. Given that innovation is closely linked with creativity to unleash and exploit the creative potential is essential to economic success of businesses and organizations. Organizations use a wide range of creative methods and techniques that support individual and organizational creativity. The submission aims to identify the use of techniques and procedures supporting creativity and to assess their effectiveness in organizations in the creative industries. The basis of the research investigation was an analysis of the primary data collected by questionnaire survey in which have been participating 93 organizations operating in creative industries i.e. in areas with higher proportion of creative work. The analysis was aimed at detecting the effectiveness of creative methods and techniques in comparisons with traditional methods and techniques. Attention was also paid to the examination of time-consuming of creative methods and techniques used in examined organizations.