"Media Discourse and Its Impact on Public Behavior" A field study of public behavior in Baghdad concerning visual pollution

The study aims to determine the impact of media concerning the phenomenon of visual pollution, based on the role it plays in shaping the behavior of those exposed to it. The research is a descriptive research, and the researcher used the survey method and the questionnaire tool, which consisted of (38) questions, distributed to the study sample represented by (385) respondents. The researcher used the theory of media dependence to guide the study. In order to verify the hypotheses of the study, and after making sure of its validation and reliability, the data were analyzed according to different statistical parameters, which showed a real impactof media, and the research reached several conclusions, most notably the absence of behavioral differences between exposure to media and support for the removal procedures followed by the specialized institutions. The researcher concluded at the end that it is better to depend on media to limit visual pollution.