User-centered design of web pages

This paper conducts an experimental study on university web pages to examine whether the hyperlink style affects users' feelings of a web page. We categorize 3 hyperlink styles, including text only, text and symbol, and text and icon. A grey relational analysis conducted suggests that the hyperlink style is a crucial element in user-centered web page design. The experimental study identifies 7 web page design elements and 33 representative webs pages as experimental samples for developing a neural network (NN) model. The NN mode is used to examine the complex relationship between 7 design elements and 3 users' feelings of web pages. With the NN model, a web page design database is built consisting of 3,645 different combinations of design elements, together with their associated feeling values. As a general rule, a web page with the "text only" hyperlinks has the highest possibility of being easiest and clearest. A web page with the: "text and symbol" hyperlinks will have the most classic look, while the "text and icon" hyperlinks will make the web page have the most modern appearance. These design-supporting results provide useful insights in facilitating the user-centered web design process.