SPECIFICS OF USING SOCIAL NETWORKS IN THE MARKETING IN SLOVAKIA

被引：0

作者：

Lisnik, Anton ^{[1
]}

Diacikova, Anna ^{[1
]}

机构：

[1] Catholic Univ, Fac Educ, Management Dept Poprad, Ruzomberok, Slovakia

来源：

IDIMT-2016- INFORMATION TECHNOLOGY, SOCIETY AND ECONOMY STRATEGIC CROSS-INFLUENCES | 2016年 / 45卷

关键词：

Social network; marketing; B2C; Slovak Social networks; Czech Social networks; business support;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Social networking phenomenon affected the whole Internet community and constantly gaining new users of all ages and from all areas social, cultural and economic life. The paper focuses on the use of social media in the B2C marketing from production and sale of beer. The introduction and literature section describe the basic approaches to social media in marketing. The third part of this work presents the results of survey focused on if the social networks help as a tool for business support and if yes, how. The paper gets the feedback from customers about the promotion of company on social networks.

引用

页码：169 / 175

页数：7

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