How corporate social responsibility pays off

被引：643
作者：
Burke, L [1 ]
Logsdon, JM [1 ]
机构：
[1] UNIV NEW MEXICO, DEPT ORGANIZAT STUDIES, ALBUQUERQUE, NM 87131 USA
来源：
LONG RANGE PLANNING | 1996年 / 29卷 / 04期
关键词：
D O I：
10.1016/0024-6301(96)00041-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Proponents of corporate social responsibility (CSR) are convinced that it 'pays off' for the firm as well as for the organization's stakeholders and society. This paper examines social responsibility programmes which create strategic benefits for firms. Five strategy dimensions are identified which help to assess the value created for the firm by CSR programmes: centrality, specificity, proactivity, voluntarism and visibility. Guidelines for managers to incorporate these dimensions into a strategic analysis of their social responsibility are presented to encourage more support for these mutually beneficial programmes. Copyright (C) 1996 Elsevier Science Ltd
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收藏
页码：495 / 502
页数：8
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