THE USE OF SOCIAL NETWORKS AS AN ELECTORAL CAMPAIGN TOOL. THE AMERICAN EXPERIENCE

被引：0

作者：

Dorado Sanchez, Antonio ^{[1
]}

机构：

[1] Univ Rey Juan Carlos, Madrid, Spain

来源：

REVISTA INTERNACIONAL DE PENSAMIENTO POLITICO | 2021年 / 16期

关键词：

Electoral Campaign; Social Networks; Media; Big Data; Internet; United States;

D O I：

暂无

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

Since the advent of the so-called Web 2.0 in the 1990s, Social Media has become a key element of election campaigns around the world. However, it has not always been as used and decisive as it is today, it has evolved along with the available technical resources. This article discusses the influence and use of Social Media fore electoral purposes through the last eight U.S. presidential campaigns (1992-2020), as well as their future challenges.

引用

页码：427 / 451

页数：25

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