THE USE OF SOCIAL NETWORKS AS AN ELECTORAL CAMPAIGN TOOL. THE AMERICAN EXPERIENCE

被引：0
|
作者：
Dorado Sanchez, Antonio [1 ]
机构：
[1] Univ Rey Juan Carlos, Madrid, Spain
来源：
REVISTA INTERNACIONAL DE PENSAMIENTO POLITICO | 2021年 / 16期
关键词：
Electoral Campaign; Social Networks; Media; Big Data; Internet; United States;
D O I：
暂无
中图分类号：
D0 [政治学、政治理论];
学科分类号：
0302 ; 030201 ;
摘要：
Since the advent of the so-called Web 2.0 in the 1990s, Social Media has become a key element of election campaigns around the world. However, it has not always been as used and decisive as it is today, it has evolved along with the available technical resources. This article discusses the influence and use of Social Media fore electoral purposes through the last eight U.S. presidential campaigns (1992-2020), as well as their future challenges.
引用
收藏
页码：427 / 451
页数：25
相关论文
共 50 条
  • [31] Generation Y: Social Norm, eWoM and Use of Social Networks
    Reyes Moreno, Cesareo
    Parra Lopez, Eduardo
    Acosta Rubio, Zamira del Rosario
    MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2, 2022, 280 : 479 - 494
  • [32] The electoral support of Obama, real and social virtual networks: the case of 'Generation Engage' and 'Moms for Obama'
    Luis Gonzalez, Jose
    REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2010, 1 (01): : 25 - 35
  • [33] Use of Social Networks by Secondary Education Centres
    Alvarez-Alvarez, Carmen
    Pulido-Alvarez, Victoria
    EDMETIC, 2022, 11 (01):
  • [34] Use of social networks in preadolescence: gender differences
    Suarez-Garcia, Zara
    alvarez-Garcia, David
    PSYCHOLOGY SOCIETY & EDUCATION, 2023, 15 (01): : 30 - 39
  • [35] Aspirin use and cardiovascular events in social networks
    Strully, Kate W.
    Fowler, James H.
    Murabito, Joanne M.
    Benjamin, Emelia J.
    Levy, Daniel
    Christakis, Nicholas A.
    SOCIAL SCIENCE & MEDICINE, 2012, 74 (07) : 1125 - 1129
  • [36] How Can Adolescents Benefit from the Use of Social Networks? The iGeneration on Instagram
    Cipolletta, Sabrina
    Malighetti, Clelia
    Cenedese, Chiara
    Spoto, Andrea
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2020, 17 (19) : 1 - 15
  • [37] Social Networks as a Tool of Marketing Communications
    Liashuk, Nataliia
    Kapral, Olha
    Lyfar, Vladyslava
    Zerkal, Anastasiia
    Burdyak, Oleh
    KHAZAR JOURNAL OF HUMANITIES AND SOCIAL SCIENCES, 2023, 26 (03): : 28 - 38
  • [38] SOCIAL NETWORKS AS A FUTURE TOOL OF EMPLOYEE SOURCING IN THE FIELD OF AGRICULTURE
    Venclova, Katerina
    Adamova, Marketa
    Soukupova, Nikola
    Jindrova, Andrea
    AGRARIAN PERSPECTIVES XXVIII: BUSINESS SCALE IN RELATION TO ECONOMICS, 2019, : 329 - 336
  • [39] The sophistry of the neutral tool. Weaponizing artificial intelligence and big data into threats toward social exclusion
    Guilherme Giantini
    AI and Ethics, 2023, 3 (4): : 1049 - 1061
  • [40] The use of online social networks as a promotional tool for self-administered internet surveys
    Diaz de Rada, Vidal
    Casalo Arino, Luis V.
    Guinaliu Blasco, Miguel
    REVISTA ESPANOLA DE SOCIOLOGIA, 2016, 25 (02): : 189 - 203
12345