Structural Equation Modelling of the Factors Influencing the Adoption of E-Commerce in Saudi Arabia: Study on Online Shoppers

被引：2
作者：
Alqahtani, Abdullah Saleh [1 ]
Goodwin, Robert [2 ]
de Vries, Denise [2 ]
机构：
[1] King Saud Univ, Self Dev Skills Dept, Common Year 1, Riyadh, Saudi Arabia
[2] Flinders Univ S Australia, Adelaide, SA, Australia
来源：
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2019年 / 17卷 / 04期
关键词：
E-Commerce Adoption Factors; Online Shopping; Saudi Arabia; CUSTOMER SATISFACTION; ACCEPTANCE; TRUST; BUSINESS; LOYALTY;
D O I：
10.4018/JECO.2019100105
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.
引用
收藏
页码：58 / 78
页数：21
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