Beyond buying: Motivations behind consumers' online shopping cart use

被引：164

作者：

Close, Angeline G. ^{[1
]}

Kukar-Kinney, Monika ^{[2
]}

机构：

[1] Univ Nevada, Coll Business, Las Vegas, NV 89154 USA

[2] Univ Richmond, Robins Sch Business, Richmond, VA 23173 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2010年 / 63卷 / 9-10期

关键词：

E-commerce; Online buying; Online shopping motivations; Online consumer behavior; INTERNET; UTILITARIAN; SEARCH; GENDER;

D O I：

10.1016/j.jbusres.2009.01.022

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals other powerful utilitarian and hedonic motivations that explain the frequency of consumers' online cart use. Beyond current purchase intentions, the investigated reasons for why consumers place items in their carts include: securing online price promotions, obtaining more information on certain products, organizing shopping items, and entertainment. Based on empirical findings, the authors offer managerial suggestions for enhancing online shopping-to-buying conversion rates. (C) 2009 Elsevier Inc. All rights reserved.

引用

页码：986 / 992

页数：7

共 33 条

[1] STRUCTURAL EQUATION MODELING IN PRACTICE - A REVIEW AND RECOMMENDED 2-STEP APPROACH [J].

ANDERSON, JC ;

GERBING, DW .

PSYCHOLOGICAL BULLETIN, 1988, 103 (03) :411-423

[2] Hedonic shopping motivations [J].

Arnold, MJ ;

Reynolds, KE .

JOURNAL OF RETAILING, 2003, 79 (02) :77-95

[3] WORK AND OR FUN - MEASURING HEDONIC AND UTILITARIAN SHOPPING VALUE [J].

BABIN, BJ ;

DARDEN, WR ;

GRIFFIN, M .

JOURNAL OF CONSUMER RESEARCH, 1994, 20 (04) :644-656

[4]

Bagozzi R. P., 1988, Journal of the Academy of Marketing Science, V16, P74, DOI [DOI 10.1007/BF02723327, 10.1007/bf02723327]

[5] CONSUMER SEARCH - AN EXTENDED FRAMEWORK [J].

BLOCH, PH ;

SHERRELL, DL ;

RIDGWAY, NM .

JOURNAL OF CONSUMER RESEARCH, 1986, 13 (01) :119-126

[6] Hedonic and utilitarian shopping goals: The online experience [J].

Bridges, Eileen ;

Florsheim, Renee .

JOURNAL OF BUSINESS RESEARCH, 2008, 61 (04) :309-314

[7]

Charney T.Greenberg., 2001, Communication Technology and Society Audience Adoption and Uses, P353

[8]

Fishbein M., 1975, BELIEF ATTITUDE INTE, DOI DOI 10.2307/2065853

[9] Internet use in the contemporary media environment [J].

Flanagin, AJ ;

Metzger, MJ .

HUMAN COMMUNICATION RESEARCH, 2001, 27 (01) :153-181

[10] Consumer e-shopping acceptance: Antecedents in a technology acceptance model [J].

Ha, Sejin ;

Stoel, Leslie .

JOURNAL OF BUSINESS RESEARCH, 2009, 62 (05) :565-571

← 1 2 3 4 →