Understanding usability in mobile commerce -: Ramifications for wireless design:: 'E' ≠ 'M'.

被引：187
作者：
Venkatesh, V [1 ]
Ramesh, V
Massey, AP
机构：
[1] Univ Maryland, College Pk, MD 20742 USA
[2] Indiana Univ, Dept Informat Syst, Bloomington, IN 47405 USA
来源：
COMMUNICATIONS OF THE ACM | 2003年 / 46卷 / 12期
关键词：
D O I：
10.1145/953460.953488
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
The issues related with usability in mobile commerce are discussed. An important prerequisite for the success of e-commerce and m-commerce sites is ensuring that customers' experience via the interface satisfies both their sensory and functional trends. The strong contrast in weights between web and wireless contexts has implications for site design efforts in the wireless context. It is concluded that opportunities for success in m-commerce will go to those companies that focus on creating compelling value for customers.
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收藏
页码：53 / 56
页数：4
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