We report about the synthesis and optical properties of a composite metal-insulator-semiconductor nanowire system which consists of a wet-chemically grown silver wire core surrounded by a SiO2 shell of controlled thickness, followed by an outer shell of highly luminescent CdSe nanocrystals. With microphotoluminescence (mu-PL) experiments, we studied the exciton-plasmon interaction in individual nanowires and analyzed the spatially resolved nanocrystal emission for different nanowire length, SiO2-shell thickness, nanocrystal shape, pump power, and emission polarization. For an SiO2 spacer thickness of similar to 15 nm, we observed an efficient excitation of surface plasmons by excitonic emission of CdSe nanocrystals. For nanowire lengths up to similar to 10 mu m, the composite metal-insulator-semiconductor nanowires ((Ag)SiO2)CdSe act as a waveguide for 1D-surface plasmons at optical frequencies with efficient photon outcoupling at the nanowire tips, which is promising for efficient exciton-plasmon -photon conversion and surface plasmon guiding on a submicron scale in the visible spectral range.