ARE LATE LIFE GAMBLERS A LUCRATIVE MARKET IN GAMBLING TOURISM? A CASE STUDY OF IOWA, UNITED STATES

This study investigated the lucrative potential of late life gamblers in terms of spending, switching, travel, and economic impact. It further offered comparisons with the non-late life cohort. A rigorous process of statistical testing indicated both similarities and dissimilarities between the older and the younger cohorts. Switching emerged as a significant predictor of spending. The economic impact model using IMPLAN software afterward indicated significant economic potential of the late life market in terms of direct, indirect, and induced impacts.