Evaluation of the Competitiveness of the B2C E-commerce Website

被引：0
|
作者：
Wang Yanfang [1 ]
Song Lei [1 ]
机构：
[1] Univ Jinan, Sch Management, Jinan 250022, Shandong, Peoples R China
来源：
STATISTIC APPLICATION IN MODERN SOCIETY | 2015年
关键词：
Analytic hierarchy process; B2C e-commerce website; Competitiveness;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
In recent years, China's B2C e-commerce has grown rapidly with fierce competition. A full and objective evaluation of the competitiveness of B2C e-commerce website would be helpful to make more accurate and effective development strategies, and also help consumers to choose a more rational shopping website. Based on the principle of analytic hierarchy process, this paper constructs the competitiveness evaluation system of B2C e-commerce website, and calculates the weight of each index. The evaluation of the competitiveness of Jingdong Mall, Dangdang and Vipshop provides a reference for the development of B2C e-commerce enterprises from the perspective of the evaluation.
引用
收藏
页码：457 / +
页数：2
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