Discourse and organizational dynamics: website communication and institutional change

被引：16
作者：
Lemke, JL [1 ]
机构：
[1] CUNY, New York, NY 10021 USA
来源：
DISCOURSE & SOCIETY | 1999年 / 10卷 / 01期
关键词：
academic libraries; discourse analysis; multimedia semiotics; organizational change; website design;
D O I：
10.1177/0957926599010001002
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
In an institution undergoing basic structural reorganization, the development of a new website became a critical focus for discourse about the functions and values of the organization. Discourse analysis reveals a complex system of heteroglossic relations among the various viewpoints within the organization. Combined with semiotic analysis of the website development, it can help us to understand the role of a new medium of wide-scale communication in processes of organizational change.
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页码：21 / 47
页数：27
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