RESIDENTS' PERCEPTIONS OF MOUNTAIN DESTINATIONS

被引：5

作者：

Silva, Carla ^{[1
]}

Kastenholz, Elisabeth ^{[2
]}

Abrantes, Jose Luis ^{[1
]}

机构：

[1] Polytech Inst Viseu, Viseu, Portugal

[2] Univ Aveiro, Aveiro, Portugal

来源：

MARKETING PLACES AND SPACES | 2015年 / 10卷

关键词：

Mountains; destination image; measurement scale; IMAGE; TOURISM; IMPACTS;

D O I：

10.1108/S1871-317320150000010002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This chapter analyses residents' perceptions of mountain destinations. The aim is to develop a scale for assessing residents' mountain images. An extensive literature review and insights from an empirical study of 315 residents of the Serra da Estrela in Portugal, the Alps in France, Austria and Switzerland, and the Peaks of Europe in Spain show that mountain images held by local people refer to the dimensions: mystic/sacred, historic-cultural life; health and affective image. Results were obtained by both content analysis of open-ended questions and by a quantitative approach based on scale items identified as belonging to specific dimensions in the literature review, whose relevance was confirmed through a confirmatory factor analysis using LISREL. Discussion is focused on theoretical and practical implications of findings and limitations are also presented.

引用

收藏

页码：19 / 31

页数：13

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