Agent-based Modeling of ambidextrous organizations: Virtualizing competitive strategy

被引:12
作者
Tay, Nicholas S. P. [1 ]
Lusch, Robert F.
机构
[1] Univ San Francisco, Sch Business & Management, San Francisco, CA 94117 USA
[2] Univ Arizona, Eller Coll Management, Tucson, AZ 85745 USA
关键词
D O I
10.1109/MIS.2007.4338494
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Agent-based modeling (ABM) creates a virtual competitive market that provides business strategies to Petri dish for investigating competitive strategy in an ambidextrous organization. A virtual world of testing various competitive strategies is based on organizations with stable environment and turbulent environment. The simplest set of assumptions are explored to allow the virtual worlds to generate the pattern of explanatory interest. The decision making and learning of an organization are modeled by possibility elaboration and possibility reduction tests. Fuzzy inferences of ABM are made and the relevant pseudocode to illustrate the model of inductive learning is defined. The proper use of ABM for virtual competitive market of an ambidextrous organization includes use of no precise quantitative predictions, testing of strategies, and use of micro and macro models.
引用
收藏
页码:50 / 57
页数:8
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