Now is the time: VFR travel desperately seeking respect

被引：9

作者：

Zentveld, Elisa ^{[1
]}

Labas, Alan ^{[1
]}

Edwards, Steve ^{[2
]}

Morrison, Alastair M. ^{[3
]}

机构：

[1] Federat Univ, Federat Business Sch, Ballarat, Vic, Australia

[2] Federat Univ, Sch Sci Psychol & Sport, Ballarat, Vic, Australia

[3] Univ Greenwich, Greenwich Business Sch, Dept Mkt Events & Tourism, London, England

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2022年 / 24卷 / 03期

关键词：

destination management organisations; destination marketing organisations; DMO; tourism; VFR travel; visiting friends and relatives; VISITING FRIENDS;

D O I：

10.1002/jtr.2509

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Visiting friends and relatives (VFR) is a significant form of travel in most countries. However, relatively little VFR research has been undertaken, and few destinations have developed dedicated VFR marketing campaigns. However, altered conditions have created a different environment. People unable to see friends and family due to lockdowns are focused on reconnecting. There has been a shift in economic conditions, travel opportunities, safety, and connections. This article presents three components: (a) the psychology of lockdowns in reducing social connections; (b) a content analysis on VFR travel; and (c) recommendations on capitalising on VFR travel.

引用

页码：385 / 399

页数：15

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